At present, with its unique creativity, high-definition multi-angle vision and large-area interactive functions, LED outdoor displays are increasingly favored by advertisers and audiences. Its radiation range is gradually expanding from first- and second-tier cities such as Beijing, Shanghai, Guangzhou and Shenzhen to third-tier cities. Fourth-tier cities. Undoubtedly, the outdoor LED display advertising media market has become the blue ocean market for today’s LED display companies. In particular, the transformation of various new technologies and new ideas has brought more possibilities to it, and when outdoor LED displays When the big screen collided with the advertiser's "wonderful ideas", it was really amazing!
Starting from now on saving energy, the outdoor energy-saving screen created by visual display to raise the public's awareness of energy-saving has attracted widespread attention.
With the large-scale successful rollout of outdoor network digitalization, continuous breakthroughs in LED display technology, and the emergence of new technologies such as live broadcast, multi-screen simultaneous broadcasting, and package screen interaction, it flexibly meets the needs of outdoor large screens in many aspects , To make up for the shortcomings of traditional outdoor media's monotonous appeal form and simple operation.
The small-pitch LEDs can be touched, and the interactive experience is better.
Moreover, many outdoor display products now tend to use interactive technology. Recently, various screen manufacturers in the industry have introduced a touchable and writable COB small-pitch LED system, which uses infrared scanning multi-point technology to achieve multi-point smooth touch effects. The effective touch area can be customized according to the actual needs of users. Open the new experience of "human-computer interaction".
For a long time, outdoor advertising has crossed the era of one-way communication. How to make the audience a part of the interaction is the subject of current outdoor LED advertising development research, and it is also the direction of enterprise technology, product, and LED display innovation. As far as content dissemination is concerned, in the future, flexible innovation and diversified innovation methods may become the mainstream of LED development.
At present, outdoor LED displays are in the forefront of development. We should seize this historical opportunity and hope that LED outdoor large screens can become a beautiful landscape of the city and an important node of urban cultural heritage, rather than a stumbling block.
